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Learning Resource Centre Monthly Bulletin |
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Learning Resource Centre Monthly Bulletin |
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| New Books |
 Ebook: BD464 Strategy Design Innovation : How to Create Busines By Robert G. Wittmann, Michael Jünger, Matthias P. R |  Ebook: BD465 DESIGNOLOGY. A Designer Is a Scientist Who Creates By Yasushi Kusume |  Ebook: BD466 Design Thinking for the Greater Good : Innovation By Jeanne Liedtka;Randy Salzman;Daisy Azer |
| Click Here to learn about the Recent Books added to our collection on different topics of Management. |
| Articles |
| The creative process of problem framing for innovation: An integrative review and research agenda. By Magistretti, Stefano;Pham, Cristina Tu Anh;Dell`Era, Claudio Journal of Product Innovation Management. Nov2025, Vol. 42 Issue 6, p987-1018. 32p. Abstract :While today`s society tends to prioritize problem solving and idea management, framing the problem is often more important than solving it. Problem framing is not a linear process; rather, it requires creativity and the ability to explore multiple dimensions of the problem. Scholars and practitioners increasingly recognize the value of "building the right things" and addressing the right problem, rather than "building things right" and addressing the wrong problem. In this context, understanding the process of problem framing and the role of creativity—characterized by the ability to navigate uncertainty and explore unconventional perspectives—has garnered attention across disciplines. Management, psychology, and the social sciences are among the fields in which researchers have examined the role of creativity in problem framing from three interrelated perspectives: business and organizational, cognitive, and social or relational. To gain a holistic understanding of these contributions, we conducted an integrative review of 188 academic papers, synthesizing the synergies and differences between the management, psychology, and social science communities of practice on problem framing and creativity. Our review identifies and integrates key concepts of the creative process of problem framing from these communities and organizes them into four constituents: (i) problem representations, (ii) activated knowledge, (iii) influencing stimuli, and (iv) creative logics. This integration forms the basis of the framework we present, which synthesizes insights across disciplines to redirect the innovation management debate. In addition to outlining a research agenda to guide future investigation and theorizing, our research provides practical insights into the temporal interactions of the constituents of the creative process of problem framing. These insights can help innovation managers not only navigate the dynamics and complexities of this process, but also foster more effective innovation. | |||
| Leveraging AI-generated and human-generated content for maximized user engagement in contentpreneurs` innovation and creativity. By Stanikzai, M. Eshaq;Mittal, Ella Journal of Innovation & Entrepreneurship. 8/7/2025, Vol. 14 Issue 1, p1-28. 28p. Abstract :The rapid expansion of digital content has transformed engagement dynamics. Despite their growing influence, the impacts of AI-generated content (AIGC) and human-generated content (HGC) on user engagement (UE) via contentpreneurs` innovation and creativity remain insufficiently explored. Addressing this research gap, this study examines how AIGC and HGC, via contentpreneurs` innovation and creativity, influence UE. Using web-based and telephone survey data from 324 contentpreneurs across YouTube, Instagram, X, and Facebook, the study employs a CB-SEM approach to investigate the association between the construct variables. The findings disclose that AIGC and HGC significantly impact UE. The HGC effect is more convincing than AIGC due to its ability to foster authenticity, emotional connection, and personalized user experiences. Innovation and creativity are partial mediators, influencing the relationship between the predictors and the outcome variable. The study introduces an original conceptual model within contentpreneurship theory, integrating sustainability considerations into digital engagement strategies. It contributes to the creator economy by emphasizing the strategic value of both types of content creation in boosting innovation and creativity. This research highlights the optimization of AIGC and HGC, strategic brand building, and the sustainable development of their innovation and creativity. It also highlights the need for adaptable incentives. | |||
| Enhancing Problem-Solving Skills with AI: A Case Study on Innovation and Creativity in a Business Setting. By Hajj, Cynthia;Schmitt, Christophe;Azoury, Nehme Administrative Sciences (2076-3387). Oct2025, Vol. 15 Issue 10, p388. 15p. Abstract :The adoption of artificial intelligence has risen, yet research on its impact on innovation processes between actual businesses remains sparse. This research fills the present gap by investigating ten workers from a tech startup who utilize artificial intelligence tools in operational and creative activities. The paper analyzes business-related AI functionality through a qualitative analysis of ten tech start-up employees. The examination reveals that AI produces significant enhancements in problem resolution by executing mundane actions while analyzing large datasets to deliver data-driven suggestions to users. The interview respondents mentioned that AI`s role in diminishing supply chains is 15%, while allowing AI to manage customer service without employee engagement in 80% of interactions. The implementation costs, along with data dependency and occasional contextual blindness in AI systems, represented some of the problems in this system. Analysis demonstrated that AI tools enable the development of innovative concepts and challenge established viewpoints, prompting participants to create a gamified loyalty system and dynamic content planning. Participants in the study emphasized the need for human involvement to refine AI-based insights, recognizing how human imagination complements AI capabilities effectively. The work enhances academic discussions about AI-related problem-solving and creativity while offering specific business-related recommendations for implementation. The recommendations begin with establishing initial experimental programs, while providing support for employee`s skills development, and fostering strong alliances between technical AI personnel and professional subject matter experts. Research topics focused on AI application fields and the anticipated impacts on company decision-making, as well as the ethical ramifications, need further exploration. This research confirms the revolutionary potential of artificial intelligence systems for problem-solving methods, but requires proper execution, along with human supervision, to fully realize their advantages. | |||
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| News |
| Create4Design in the Age of AI: How Creative Economy and Design Are Shaping Kyrgyzstan’s Future By UNDP; 27th April 2026 |
| Workspaces That Work: How Brawn Globus Is Delivering Integrated Design? By Republic World; 3rd April 2026 |
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