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Learning Resource Centre Monthly Bulletin |
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Learning Resource Centre Monthly Bulletin |
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| New Books |
 B119012 ADVERTISING MEDIA PLANNING By Baron Roger |  B119025 Mastering the Art of Oral Presentations By Stewart, John P |  B119259 Entertainment and Media Marketing By Paul, Minu |
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| Articles |
| How social media sharing drives consumption intention: the role of social media envy and social comparison orientation By Sarwar, Binesh; Arslan Sarwar; Al-Rahmi, Waleed Mugahed; Almogren, Abeer S; Salloum, Said; et al. Cogent Business & Management; Abingdon Vol. 10, Iss. 2, (Dec 2023). DOI:10.1080/23311975.2023.2210888 Abstract :This study presents a research framework based on the underlying richness of social media capacity (usefulness) at the individual level of youngsters regarding their contribution to building social capital and civic engagement, which significantly leads towards better social outcomes. Using structural equation modeling (SEM) technique, analysis of model accorded an examination of the impact of social media use for literacy and socialization on the perceived value in terms of social capital and civic engagement; resulting in greater cognitive and social well-being of young participants. By considering the social facets of social media technology, which can also mainly influence the value developed from the online social network, the authors also examined the moderating role of individual social technology fit in the fitting paradigms. The results support all proposed hypotheses in the model except one. This study concludes that social media tools as an interactive and productive mechanism can progressively enhance youth participation in public affairs for overall cognitive and social well-being. The positive sense of involvement is more satisfied by having an appropriate fit between individuals’ social needs and social technology. | |||
| The Use of Social Media in Sustainable Green Lifestyle Adoption: Social Media Influencers and Value Co-Creation By Li, Jiaqi; Chiu, Dickson K W; Ho, Kevin K W; So, Stuart. Sustainability; Basel Vol. 16, Iss. 3, (2024): 1133. Abstract :Although prior research has highlighted the importance of social media in promotion and communication, a comprehensive framework to clarify how to use social media as a value co-creation platform to promote a green lifestyle has yet to be developed. This research aims to create and test a conceptual model for using social media as a value co-creation platform to encourage and motivate people to adopt a sustainable green lifestyle, besides mapping the process of green lifestyle adoption from the actual social media user behaviors. Two hundred and eighty-nine (289) subjects participated in an online survey in the first half of 2022, and the data collected have been analyzed using regression. The three key findings: (1) social media contact is positively associated with a sustainable green lifestyle (β = 0.234, p < 0.001); (2) value co-creation partially mediates the relationship between social media contact and a sustainable green lifestyle (indirect effect = 0.113, with Sobel test’s t-value = 5.762); and (3) surprisingly, the moderating role of social media influencers and social norms in the social media contact–sustainable green lifestyle relationship is not supported. In addition, this research supplied some reasonable and practical implementations that can help green agents and policymakers promote green behaviors. | |||
| When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media. By Mosley, Buffy Schweidel, David A Zhang, Kunpeng Journal of Consumer Research. Feb2024, Vol. 50 Issue 5, p907-922. 16p. Abstract :Social media offers brands the ability to gauge consumer reactions to marketing and brand crises. While social media listening has focused on aggregate patterns, consumers differ in how they react to a crisis faced by a particular brand. Analyzing consumer behavior for 39 brands pertaining to 77 brand crises through the lens of consumer posts on brands` Facebook pages, we find that consumers` prior online interactions with the brand and the nature of the brand crisis moderate the language they employ in their posts. Specifically, these factors affect the extent to which consumers express anger and the familiarity of their language. While consumers who have not engaged with the brand previously employ more familiar language and self-referencing following values-related crises compared to consumers who have interacted with the brand, these individuals express more anger after performance-related crises. In contrast, consumers who have previously interacted with the brand express more anger in the wake of values-related crises. We discuss the implications of our findings for brand managers using social media posts as a means of monitoring consumer perceptions. [ABSTRACT FROM AUTHOR] | |||
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| News |
| How Social Media Influencers (SMIs) Boosted Vaccine Acceptance In India By The Economic Times; Apr 26 2024 |
| When ‘reelmakers’ turn troublemakers: How Delhi Police is cracking down on youngsters violating traffic rules – all for social media likes By The Indian Express, Apr 29 2024 |
| LIC cautions public against misleading social media advertisements using its brand name, logo By The Economic Times; Apr 24 2024 |
| Supreme Court voices concern over ‘profuse’ misuse of social media platforms By Hindustan Times ; Apr 11 2024 |
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