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Learning Resource Centre Monthly Bulletin |
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Learning Resource Centre Monthly Bulletin |
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| New Books |
 B99793 India Social: How Social Media is Leading the Char By Lal, Ankit |  B99796 Acting: The Basics By Merlin, Bella |  B99798 Theatre Studies: The Basics By Leach, Robert |
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| Articles |
| Because You Watched: How Do Streaming Services’ Recommender Systems Influence Aesthetic Choice? By Chapman, Harrison E; Abraham, Anna. Behavioral Sciences; Basel Vol. 15, Iss. 11, (2025): 1544. DOI:10.3390/bs15111544 Abstract :To support users’ media selection, streaming services increasingly rely on algorithmic recommender systems that provide personalized media curation based on various sources of user information (e.g., previously watched content). The utilization of recommender systems has led to concerns over how such systems might influence an individual’s aesthetic choices. Recommender systems and increased accessibility to media content have, after all, changed the way users engage with entertainment media. This paper examines the relationship between recommender systems and individuals’ aesthetic choices by exploring literature from disparate fields such as modern media and algorithms, aesthetic choice, entertainment preferences, and well-being. We explore the notion that aesthetic choice can be considered a “low-stake” decision process and is part of a fulfilling aesthetic life, influencing the individual through incremental and cumulative decisions. The paper provides considerations for future directions for exploration as this burgeoning field leaves us with more questions than answers. | |||
| Determinants of Gen Z OTT Preferences and Satisfaction: An Econometric Analysis By Sidiq, Mohammad; Janakiraman, Balamurugan; Kashoo, Faizan; Jastania, Rayan; Abdullah Ibrahim Alhusayni ; et al. PeerJ Computer Science; San Diego (May 8, 2025). DOI:10.7717/peerj.19409 Abstract :The rapid expansion of over-the-top (OTT) video streaming services has transformed content consumption patterns, particularly among digitally literate populations such as college students. This study explores the factors influencing streaming platform preferences and satisfaction levels among Gen Z college students in India. Employing a combination of descriptive statistics, multinomial logit (MNL) and ordered logit (OLOGIT) models, the analysis identifies key determinants of platform choice, including income, bundling strategies, price sensitivity, and regional disparities. The findings suggest that price discrimination, network effects, and behavioral inertia significantly impact subscription decisions, while content diversity and platform usability shape overall satisfaction. The study also highlights the role of peer recommendations, algorithmic content curation, and bundling incentives in consumer retention. The results offer practical insights for streaming platforms seeking to optimize pricing models and content strategies, and policymakers aiming to regulate the rapidly evolving digital entertainment market. | |||
| The Triple Play: Social Media Marketing, Brand Trust, and Smartphone Purchase Decisions in Emerging Market By Walean, Ronny H; Citra Adriana Gerungan; Mandagi, Deske W. International Review of Management and Marketing; Mersin Vol. 15, Iss. 6, (2025): 287-301. DOI:10.32479/irmm.19203 Abstract :This study aims to investigate the influence of four key dimensions of social media marketing—informative content, entertainment, interactivity, and perceived relevance—on brand trust and their subsequent impact on consumer purchase decisions within the smartphone market. Focusing on emerging markets, this research addresses a critical gap in the literature by exploring these dynamics in the context of Indonesia, a region that has been underrepresented in existing studies. A quantitative research design was employed, utilizing survey-based data collected from 251 smartphone consumers in Indonesia. The data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to assess the hypothesized relationships. The findings reveal that Informativeness is the strongest driver of brand trust, while entertainment, informativeness, and interactivity directly influence purchase decisions. Although brand trust significantly impacts purchase decisions, it does not mediate most social media marketing factors, except for perceived relevance, which affects purchase behavior indirectly through trust. These results offer valuable insights for marketers and practitioners, emphasizing the importance of leveraging engaging and interactive social media strategies to foster brand trust and drive consumer decisions in emerging markets. | |||
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| News |
| What’s Driving India’s Media & Entertainment as 2025 Winds Down By The Economic Times; Dec 26 2025 |
| India media & entertainment industry to hit $47 billion by 2029, driven by digital boom By Mint; Dec 4 2025 |
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