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Learning Resource Centre Monthly Bulletin |
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Learning Resource Centre Monthly Bulletin |
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| New Books |
 B119025 Mastering the Art of Oral Presentations By Stewart, John P |  B119020 The Business of Culture By Lampel Joseph |  B119607 The Media Handbook By Katz Helen |
| Click Here to learn about the Recent Books added to our collection on different topics of Management. |
| Articles |
| Struggling with the Business Models: Content Monetisation Strategies of News Startups in India By Gokhale, Sagar Sadanand Communication & Society; Pamplona Vol. 38, Iss. 1, (2025): 542-556. DOI:10.15581/003.38.1.038 Abstract :Rapid digitization, internet affordability, and success stories in English news media enabled several digital news startups to emerge in different parts of India, producing content in other languages. On one hand, they compete with legacy media, which have already established a robust digital presence. On the other hand, there is competition from other digital news portals. Moreover, news startups depend on top media platforms with ever-changing algorithm rules for content dissemination and monetization. Free and independent media play a critical role in providing reliable information. In India, the world`s largest democratic country, democracy and press freedom index have been declining in recent years. Irrespective of the nature of these news startups, strategizing content distribution and content monetization remains a critical issue for the survival of these startups. Based on semi-structured interviews of the founders and editors of fourteen digital news startups in India, this study explores content monetization strategies and their challenges. While bringing forth the challenges of choosing various revenue models, our results show that relying only on one model makes survival difficult. The findings also reveal the importance of building a collaborative culture for sharing content and overcoming commercial and political challenges. | |||
| Examining the emergence of new journalistic forms and innovation in the Indian newspaper industry By Das, Dipannita; Upadhyay, Ashwani Kumar. Humanities & Social Sciences Communications; London Vol. 11, Iss. 1, (Dec 2024): 1537. Abstract :This exploratory research uses in-depth interviews with journalists and editors of print news media outlets to explore how new forms of journalism support and augment the news production process. The paper employs labor theory as a theoretical framework to examine how the use of technology and financial influence has transformed the role of reporters and the tasks that they perform. The study findings reveal that the print media industry has leveraged the digital media space and is trying to understand its intricacies and possibilities post-COVID-19 pandemic. Media professionals are acquiring digital skills beyond text in audio and video formats for financial viability. This shift to digital content has led to adopting diverse journalistic forms and given momentum to producing quality news | |||
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| News |
| Nepal bans Facebook, Twitter, WhatsApp and 23 other social media platforms, here’s why By Times of India: Sep 9 2025 |
| UAE launches 4 new special Visit Visas for AI, cruise, events, and entertainment By Times of India; Sep 30 2025 |
| International Media Festival of Kerala opens with Palestine solidarity conference By The New India Express; Sep 30 2025 |
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