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Learning Resource Centre Monthly Bulletin |
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Learning Resource Centre Monthly Bulletin |
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| New Books |
 ME 132 Creating Training Videos By Jonathan Halls |  ME 133 Social Media Marketing Essentials You Always Wante By Vibrant Publishers;Kavita Kamath |  ME 134 The Rise of the Algorithms By John M. Jordan |
| Click Here to learn about the Recent Books added to our collection on different topics of Management. |
| Articles |
| A majority-based learning system for detecting misinformation. By Kao, Hanchun;Tu, Yu-Ju;Huang, Yu-Hsiang;Strader, Troy Behaviour & Information Technology. May2026, Vol. 45 Issue 7, p1280-1294. 15p. Abstract :Combating misinformation is both a multifaceted problem and a pressing societal concern. In response, we propose a user-centric system founded on the majority vote model, offering flexibility and synergy in integrating established machine-learning methods or classifiers such as SVM, MLP, LSTM, RF, and XGB. Computational experiments demonstrate promising results in implementing our proposed system to identify text-based fake news, advertorials, and plagiarised information in social media. The dataset employed in these experiments is primarily sourced from volunteer contributors and fact-checking websites. The result evaluation indicators encompass balanced accuracy and F1 score. Overall, this study introduces a significant and autonomous countermeasure to address misinformation. [ABSTRACT FROM AUTHOR] | |||
| An Analysis Of Media Representation And Community Voices In The Context Of Cultural Diversity In India. By Shrivastava, Shivali; Sharma, Asha: Kumar, Anupam; Sneh, Arpita: Gupta, Anshita Advances in Consumer Research. Feb2026, Vol. 3 Issue 2, p872-876. 5p. Abstract :This study shows how the media represent cultural diversity in India and includes community voices through a survey-based research design. India`s cultural landscape features wide regional, linguistic, and social diversity. The media plays a crucial role in shaping how these cultural identities are shown and understood. The study explores how communities view media coverage of cultural traditions, the visibility of various cultural practices, and the difficulties in maintaining cultural diversity. Data collected from a structured survey reflect community views on preservation efforts, gaps in representation, and external pressures like economic change, urbanisation, and demographic shifts. The findings show that while communities actively work to preserve their culture, uneven media focus and selective representation create major challenges. The study emphasises the conflicts between dominant cultural narratives and local voices, highlighting the need for more inclusive and community-focused media practices. By connecting media representation with community experiences, this research adds to discussions on cultural diversity, identity, and media responsibility in India. It also offers useful insights for policymakers, media professionals, and cultural institutions. [ABSTRACT FROM AUTHOR] | |||
| Emotionality in Political Social Media Communications: The Moderating Role of Audience Diversity. By Fossen, Beth L.;Schweidel, David A. Information Systems Research (INFORMS). Mar2026, Vol. 37 Issue 1, p434-453. 20p. Abstract :Politicians are increasingly turning to social media to engage with the public. At a time marked by extreme partisanship, rhetoric is often emotionally charged. But does this help or hinder efforts to engage followers and attract new ones? Our research examines how the emotionality of U.S. senators` tweets affects both engagement (e.g., shares) and follower growth. Although emotional posts can increase engagement, this effect diminishes for senators from ideologically diverse battleground states, especially when the emotion is negative. For diverse constituencies, less emotional content may actually lead to greater engagement. Although emotionality can fuel engagement, it is the substantive content of posts that drives follower growth. These findings have implications for political discourse and communication strategy. Although intensely emotional and negative posts may energize a homogeneous base, they can alienate broader audiences and do not attract new followers. Beyond politics, content creators must be mindful of audience heterogeneity and be judicious in the use of emotionally charged messaging. The emotionality expressed in social media posts is a crucial driver of social media engagement. Limited work, however, has considered how features of the target audience moderate the effectiveness of content characteristics such as emotionality. In the political domain, understanding the impacts—and potential limitations—of emotionality in political communications has taken on new urgency because multiple stakeholders stand to benefit from decreased political emotionality. In this research, we investigate how the emotionality expressed in social media posts relates to engagement and follower building for U.S. senators. Although emotionality can spur increased engagement, our analyses show that it does not attract followers. Moreover, valence and audience diversity moderate the impact of emotionality on engagement. Notably, emotionality spurs less engagement when the senator`s audience is more diverse. Overall, our investigation furthers our understanding of how emotionality, valence, and audience diversity relate to social media engagement and follower building, and it showcases when political communications benefit from curbing emotionality. [ABSTRACT FROM AUTHOR] | |||
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| News |
| Amazon Music widens India play beyond Prime amid audio streaming shakeout By The Economic Times; Jun 2 2026 |
| Distracted India: The hidden cost of smartphone and social media addiction By The New India Express; Jun 1 2026 |
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