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Learning Resource Centre Monthly Bulletin |
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Learning Resource Centre Monthly Bulletin |
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| New Books |
 B116268 Creating Signature Stories By Aaker David |  B118280 Made in Future By Kumar, Prashant |
| Click Here to learn about the Recent Books added to our collection on different topics of Management. |
| Articles |
| Media framing of mega sport events: a case study of the Beijing 2022 Winter Olympics. By Liu, Zheming;Qi, Hongxia Managing Sport & Leisure. Sep2026, Vol. 31 Issue 5, p1121-1135. 15p Abstract :Research question: Mega sport events are widely instrumentalized as nation branding opportunities. This study aimed to understand how different media frames mega sport events and their impacts on destination promotion, using the Beijing 2022 Winter Olympics as an example. Research methods: Using the Beijing 2022 Winter Olympics as an example, an inductive content analysis of 485 domestic and 320 Western media articles was conducted through Leximancer and NVivo. Results and findings: The results revealed that there are major differences in the use of frames. The domestic media framed the event in positive ways with five frames: national confidence, traditional culture, Olympic spirit, application of technology, and responses to COVID. Domestic media has highlighted a leverage opportunity for the host destination. In contrast, Western media predominantly framed the event negatively: COVID, diplomatic boycott, changes between Two Games, and the application of technology as a "show off". This didn`t enhance the destination`s imaging position. Implications: The findings provide implications for countries seeking to host mega sport events to (re)construct destination image. Research contribution: This study advances nuanced understandings of media framing of mega sport events and provides extensions of media narratives and counternarratives literature. [ABSTRACT FROM AUTHOR] | |||
| National Conditions for AI Innovation in Journalism: How innovation capacity, media systems, and professional roles predict AI award recognition across 25 countries. By Lischka, Juliane A. Journal of Media Economics. Mar-May2026, Vol. 38 Issue 2, p23-38. 16p. Abstract :AI awards serve as a mechanism for legitimizing technological innovation. Recognition through such awards positions recipients as influential actors in shaping how AI is applied within journalism. But why do some countries lead in journalistic AI award recognition while others lag behind? Drawing on Innovation Systems Theory, this study explores how national innovation capacity, media system structures, and journalistic role orientations influence international recognition for AI-driven journalism innovation. Using a cross-national comparative design, the analysis links secondary data on national indicators of innovation capacity, media system characteristics, and journalistic professionalism to international AI award recognition in the 2024 and 2025 Global Media Awards, organized by the International News Media Association (INMA). Results show that countries with strong national innovation capacity and watchdog-oriented journalistic cultures are more likely to receive recognition for AI innovation, while traditional media system characteristics and general professionalism show limited predictive power. The results highlight the importance of systemic conditions, rather than just organizational factors, in shaping how AI innovation is adopted in journalism. The study contributes to scholarship on media innovation and the global diffusion of AI in journalism. [ABSTRACT FROM AUTHOR] | |||
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| News |
| Krafton steps up India bets to build next global gaming franchise beyond PUBG By The Economic times; Nov 3 2026 |
| Can childrens social media access be restricted By Times of India: Nov 1 2026 |
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