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Learning Resource Centre Monthly Bulletin |
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Learning Resource Centre Monthly Bulletin |
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| New Books |
 ME 137 The Rise and Fall of the UK Film Council By Gillian Doyle, Philip Schlesinger, Raymond Boyle, |  B119015 Creator Culture By Cunningham Stuart |  B119537 Sports and Entertainment Marketing By Kaser Ken |
| Click Here to learn about the Recent Books added to our collection on different topics of Management. |
| Articles |
| An Analysis Of Media Representation And Community Voices In The Context Of Cultural Diversity In India. By Shrivastava, Shivali;Sharma, Asha;Kumar, Anupam;Sneh, Arpita Gupta, Anshita Advances in Consumer Research. Feb2026, Vol. 3 Issue 2, p872-876. 5p. Abstract :This study shows how the media represent cultural diversity in India and includes community voices through a survey-based research design. India`s cultural landscape features wide regional, linguistic, and social diversity. The media plays a crucial role in shaping how these cultural identities are shown and understood. The study explores how communities view media coverage of cultural traditions, the visibility of various cultural practices, and the difficulties in maintaining cultural diversity. Data collected from a structured survey reflect community views on preservation efforts, gaps in representation, and external pressures like economic change, urbanisation, and demographic shifts. The findings show that while communities actively work to preserve their culture, uneven media focus and selective representation create major challenges. The study emphasises the conflicts between dominant cultural narratives and local voices, highlighting the need for more inclusive and community-focused media practices. By connecting media representation with community experiences, this research adds to discussions on cultural diversity, identity, and media responsibility in India. It also offers useful insights for policymakers, media professionals, and cultural institutions. [ABSTRACT FROM AUTHOR] | |||
| From Seeking to Sharing: Pathways of Environmental Risk Information on Social Media and the Roles of Outcome Expectations, Efficacy, and AI-Generated Content. By Wang, Wan;Gong, He International Journal of Human-Computer Interaction. Sep2025, Vol. 41 Issue 18, p11378-11391. 14p. Abstract :This study explores the motivations driving Chinese consumers to share information about aquatic product safety risks related to radioactive wastewater discharge on social media, with a specific focus on the role of Artificial Intelligence Generated Content (AIGC) and prior information-seeking activities. The study examines key variables such as risk perception, outcome expectations, and the influence of AIGC literacy in shaping attitudes, social norms, and sharing efficacy. Data from 501 participants were analyzed using structural equation modeling. The findings indicate that risk evaluations and personal outcome expectations significantly motivate information sharing, while social expectations deter it. Additionally, AIGC literacy enhances both knowledge acquisition and sharing efficacy, while prior information seeking increases self-efficacy and risk perception, further fostering information sharing. These results provide critical insights into how environmental risk information is processed and disseminated on social media, emphasizing AIGC`s role in influencing this process. [ABSTRACT FROM AUTHOR] | |||
| Unlocking the Continued Intention to Share Information During Emergency: The Role of Presence Experience and Perceived Utility. By Yang, Changzheng;He, Jia;Zhao, Shen International Journal of Human-Computer Interaction. Jan2026, Vol. 42 Issue 2, p1114-1127. 14p. Abstract :As a critical catalyst for sharing behavior, emergency information relies on presence experience and perceived utility to sustain crisis communication on social networks. To explore users` continuous information sharing behaviors and their differential influence pathways, this study investigated 561 Chinese users through a questionnaire survey. Using SEM and HLM, it concludes that interactive experiences, emotional experiences and relational experiences have a significant positive impact on user`s intention to continuously share information of emergency events through mediating effect of perceived utility in social networks. The expectation confirmation and group fit have significant positive moderating effect in the paths of presence experience and perceived utility affecting user`s intention to continuously share information. On the impact of presence experience on intention to continuously share information, there is a significant difference in demographics. Findings provide a reference for the construction of users` cognition and behavior in social networks, and also contribute to the in-depth understanding of information sharing behavior. [ABSTRACT FROM AUTHOR] | |||
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| News |
| Entertainment, media market to reach $36.7 bn by 2030: PwC India report By Business Standard; Aug 27 2026 |
| JioHotstar launches in UK, Canada and Singapore By Hindustan Times; Sep 2 2026 |
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