Vol. No. 15, Issue No. 6, June 2025
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New Books

B119348
MASS COMMUNICATION PRINCIPLES AND CONCEPTS
By HASAN SEEMA

B118241
Language and Media
By Jones Rodney H

B119499
Understanding the Business of Media Entertainment
By Bernstein Gregory
Click Here to learn about the Recent Books added to our collection on different topics of Management.


Articles
HOW THE RADICAL RIGHT CAPTURED THE CULTURE.
By Cox, Ana Marie
New Republic. May2025, Vol. 256 Issue 5, p10-19. 10p.


Abstract :The article explores the intersection of Donald Trump`s image, the entertainment industry`s diversity efforts, and the challenges faced by Hollywood in terms of representation and authenticity. Topics include the manipulation of Trump`s digital image and his influence on media, the entertainment industry`s struggle with diversity behind the scenes, and the disconnect between diversity initiatives and meaningful change in Hollywood.
Indians Spend a Trillion Hours on Their Phones, Pushing a $29.4 Billion Media Industry.
By Sanjay, Satviki
Bloomberg.com. 3/27/2025, pN.PAG-N.PAG. 1p.


Abstract :In 2024, Indians spent a total of 1.1 trillion hours on their smartphones, with an average of five hours daily, mostly on social media, gaming, and videos. This surge in digital consumption has propelled India`s media and entertainment industry to $29.1 billion, surpassing television for the first time. With nearly 40% of the population using smartphones and 5G subscriptions on the rise, the industry is expected to grow to 3.1 trillion rupees by 2027, marking a significant shift in consumer behavior and market dynamics.
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News
When Indian TV news made social media look sane
By Times of India; May 24 2025
A key forum for India`s live entertainment industry
By Times of India; May 29 2025

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