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Learning Resource Centre Monthly Bulletin |
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Learning Resource Centre Monthly Bulletin |
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| New Books |
 B119583 The Road to Freedom By Stiglitz Joseph |  B119618 Wish I Could Tell You By Datta Durjoy |  B119535 The ChatGPT Millionaire By Dagger Neil |
| Click Here to learn about the Recent Books added to our collection on different topics of Management. |
| Articles |
| Antecedents to Green Personal Care Product Purchase Intention Among Gen Z Consumers from India By Radhakrishnan, Kanipriya;Krishnan, Malar Mathi;Parayitam, Satyanarayana;Cristofaro, Matteo Administrative Sciences (2076-3387). Jun2026, Vol. 16 Issue 6, p278. 24p. Abstract :This study aims to investigate the antecedents to `green personal care product` (GPCP) awareness and purchase intention. Based on the theory of planned behavior (TPB) and sustainable consumption (SC), a conceptual model is developed and tested. Data collected from 455 Gen Z consumers from India were analyzed using structural equation modeling. The results confirmed a positive association of subjective norms, perceived behavioral control (PBC), and social media influence with attitude towards GPCPs. The findings indicate that attitude and health consciousness are positively associated with awareness, which in turn leads to purchase intention. Further, the findings support the positive role of environmental consciousness in driving consumers to engage in pro-environmental behavior. This study underscores the importance of health consciousness and environmental consciousness in driving individuals to engage in green purchase behavior. The findings from this study provide valuable insights into an individual`s attitude towards GPCPs and awareness of GPCPs, especially in the context of environmental sustainability. This study recommends actionable strategies to policymakers and marketers to advertise the benefits of consuming healthy products. The implications for theory and practice are discussed. [ABSTRACT FROM AUTHOR] | |||
| Behavioural Finance Approach to Investor Biases in India’s Crypto Market. By K., Sree Thanmayee;E., Kusuma;S., Fahad;V., Viswanath International Scientific Journal of Engineering & Management. Apr2026, Vol. 5 Issue 4, p1-7. 7p. Abstract :The impact of psychological biases on investment behavior in the Indian cryptocurrency market is examined in this study. Despite the fact that cryptocurrencies are often portrayed as cutting-edge financial assets, trading decisions in this sector are often more influenced by emotions and mental shortcuts than by careful consideration. The study examines availability bias and the impact of social media platforms like Twitter, WhatsApp, and other online forums using ideas from behavioral finances. Because these platforms tend to make certain information more visible, investors may overreact to rumors, news, and price changes. The study identified the key participants in the cryptocurrency trading scene in India using secondary demographic data on age, gender, and education. The results show that young, educated men make up the majority of investors, but they also have high levels of FOMO, herd mentality, and speculative risktaking. These findings imply that psychological biases may affect even highly educated investors, particularly in the volatile and mainly unregulated cryptocurrency market. [ABSTRACT FROM AUTHOR] | |||
| Examining the Effect of Social Media Marketing Activities on Brand Loyalty and Willingness to Pay Premium Price through Brand Equity in India`s Cosmetics Market. By Pravallika, Kakarla;Rao, Bandaru Srinivasa Advances in Consumer Research. Jun2026, Vol. 3 Issue 6, p358-366. 9p. Abstract :The fast-tracked growth of social media platforms has essentially changed the way cosmetics brands interact with consumers in the emerging markets. The present study investigates the impact of Social Media Marketing Activities (SMMAs) which include Entertainment, Interactivity, Trendiness, Customization and Electronic Word-of-Mouth (eWOM) on Brand Loyalty and Willingness to Pay a Premium Price with mediating influence of Brand Equity (Brand Awareness, Brand Image and Brand Trust) in the fast-growing cosmetics industry in India. Primary data were collected using a structured five-point Likert scale questionnaire employing a quantitative, cross-sectional survey design to gather primary data among 200 consumers of cosmetics across Hyderabad, Mumbai, Delhi, and Bengaluru. Hypothesis testing was done using Partial Least Squares Structural Equation Modelling (PLS-SEM). Findings have also indicated that all the five SMMA dimensions have a significant positive impact on Brand Equity ( 0.238–0.329, p < 0.001). Brand Equity, in turn, significantly predicts Brand Loyalty (β = 0.524, p < 0.001) and Willingness to Pay a Premium Price (β = 0.487, p < 0.001). Analysis by mediation proves that the relationship between SMMAs and both outcome variables is partially mediated by Brand Equity (indirect 0.176 -0.271). The model accounts 61.4% of the variance in Brand Loyalty and 57.8% in Willingness to Pay a Premium Price. These results highlight the strategic significance of purposeful social media use to cosmetics brands with Indian consumers and present actionable implications to brand managers, digital marketers and policymakers... [ABSTRACT FROM AUTHOR] | |||
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| News |
| Who is afraid of radio? India must allow more journalism on the airwaves By The Indian Express: Jul 31 2026 |
| Why countries are restricting childrens access to social media and where India stands By The India Express: Jul 31 2026 |
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