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Learning Resource Centre Monthly Bulletin |
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Learning Resource Centre Monthly Bulletin |
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| New Books |
 Ebook: EI 438 The Rise of E-Commerce : From Dot to Dominance By James Roper |  Ebook: EI 439 How People Buy Online : The Psychology Behind Cons By Seema Gupta |  Ebook: EI 440 Advanced Digital Architectures for Model-Driven Ad By Vinay Kulkarni;Sreedhar Reddy;Tony Clark;Balbir S. |
| Click Here to learn about the Recent Books added to our collection on different topics of Management. |
| Articles |
| Designing Quality Certificates: Insights from eBay. By Hui, Xiang;Jin, Ginger Zhe;Liu, Meng Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p40-60. 21p. Abstract :Quality certification is a common tool to enhance trust in marketplaces. Should the certification be based on consumer reports, such as ratings, or administrative data on seller behavior, such as the number of seller-initiated cancellations? In theory, incorporating consumer reports makes the quality certificate more relevant for consumer experience but may discourage seller effort, because consumer reports can be driven by factors not entirely within sellers` control. Alternatively, using administrative data makes the certification more controllable by sellers, but these data track only a subset of seller behavior and may not be fully aligned with consumer experience. To answer the preceding question, the authors study a major redesign of eBay`s quality certification that removed most consumer reports from its criteria and added administrative data. This change motivates seller effort in dimensions highlighted by the new criteria, as well as enabling sellers to more precisely target their effort at the threshold. Buyers place a higher value on the quality certificate and are more likely to purchase again on the platform in markets where administrative data are more correlated with consumer reports. Last, the proportion of certified sellers becomes more homogenized across markets, and sales seem to become more concentrated toward large sellers. | |||
| Framing of Differences: Visual Product Frames Reduce Consumer Choice Deferrals. By Jia, Yanli;Ouyang, Jun;Dong, John Qi;Jiang, Yuwei Journal of Marketing. Mar2025, Vol. 89 Issue 2, p163-180. 18p. Abstract :Consumer choice deferral contributes to the low conversion rate in online retailing. This article investigates the impact of visual product frames on consumers` decisions regarding choice deferral. The authors show that using visual frames to separate options in a product assortment increases consumers` relative use of the by-alternative (vs. by-attribute) approach for option comparisons, which induces greater perception of assortment variety and subsequently decreases choice-deferral rate. Through seven preregistered studies (including an eye-tracking study and a field experiment), the authors obtain convergent empirical evidence for these proposed effects and suggest actionable guidelines for online retailers regarding how to best design their product displays to encourage sales. | |||
| Sustainable Decision Systems in Green E-Business Models: Pricing and Channel Strategies in Low-Carbon O2O Supply Chains By Liu, Yulin; Li, Tie; Gao, Yang. Sustainability; Basel Vol. 17, Iss. 13, (2025): 6231. DOI:10.3390/su17136231 Abstract :This paper investigates sustainable decision systems within green E-business models by analyzing how different O2O (online-to-offline) fulfillment structures affect emission-reduction efforts and pricing strategies in a two-tier supply chain consisting of a manufacturer and a new retailer. Three practical sales formats—package self-pickup, nearby delivery, and hybrid—are modeled using Stackelberg game frameworks that incorporate key factors such as inconvenience cost, logistics cost, processing fees, and emission-reduction coefficients. Results show that the manufacturer’s emission-reduction decisions and both parties’ pricing strategies are highly sensitive to cost conditions and consumer preferences. Specifically, higher inconvenience and abatement costs consistently reduce profitability and emission efforts; the hybrid model exhibits threshold-dependent advantages over single-mode strategies in terms of carbon efficiency and economic returns; and consumer green preference and distance sensitivity jointly shape optimal channel configurations. Robustness analysis confirms the model’s stability under varying parameter conditions. These insights provide theoretical and practical guidance for firms seeking to develop adaptive, low-carbon fulfillment strategies that align with sustainability goals and market demands. | |||
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| News |
| Mint Explainer | What does the festive season sale say about the state of e-commerce in India By Mint; 28th September 2025 |
| India plans to ease foreign investment rules to boost e-commerce exports By Business Standar; 26th September 2025 |
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