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Learning Resource Centre Monthly Bulletin |
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| New Books |
 Ebook: EI 454 Handbook of Strategic e-Business Management By Francisco J. Martínez-López | Ebook: EI 455 The Great Digital Transformation : Reimagining the By Gerard Szatvanyi | Ebook: EI 456 Successful Digital Transformation : A Survival Gui By Marc Beijen |
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| Articles |
| Trust and e-commerce consumption: evidence from China. By Du, Anran;Cao, Zengdong;Hu, Zaizhou;Tu, Qin Applied Economics Letters. Jan2026, Vol. 33 Issue 2, p209-216. 8p. Abstract :Using panel data from three rounds of the China Family Panel Studies and employing the panel Tobit random-effects model, our study firstly examines the impact of trust on e-commerce consumption amount. We find that trust has a significantly positive effect on e-commerce consumption. Heterogeneity analysis shows that the causal effect is particularly pronounced among younger families and in urban areas. Our paper enriches the studies on the impact of trust on consumption and platform economy. | |||
| Institutional Distances and International E-Commerce Firms` Standardization of Online Offers and Services. By Schuetz, Adrian;Swoboda, Bernhard Journal of International Marketing. Mar2026, Vol. 34 Issue 1, p5-26. 22p. Abstract :International e-commerce firms (ECFs) face strategic decisions regarding the standardization or adaptation of market operations in host countries. While prior research has focused largely on website design and content, this study addresses a critical gap by examining the standardization of important online offers (e.g., assortment, price) and services (e.g., customer chats, payment options). Based on 1,921 standardization decisions by 207 leading ECFs in 68 host countries and drawing on institutional economics and isomorphism reasoning, this study investigates how general and added formal and informal institutional distance influences ECFs` degree of standardization. The results show that institutional distances impact ECFs` standardization decisions even though their role in online markets has been questioned. Specifically, added formal institutional distance emerges as the most influential factor for the standardization of both online offers and services. Online offers are also affected by formal and added informal institutional distance and are more difficult to adapt than online services. By distinguishing between ECFs` online offers and services and examining the role of added institutional distances, this study contributes to the literature by addressing a previously neglected research area. The results provide practical guidance for managers considering institutional distances for ECFs and their international standardization decisions. | |||
| Live-streaming E-commerce operations: is it wise for manufacturers to use AI streamers when human streamers face a goodwill crisis? By Fan, Xiaojun;Zhang, Lu International Journal of Production Research. Feb2026, p1-18. 18p. 5 Illustrations. Abstract :In addition to selling products directly to consumers in traditional online channels through an e-platform at a traditional online price, a manufacturer sells products in live-streaming channels by employing a human streamer. Human streamers with goodwill can attract additional consumers (fan size). However, they may make erroneous statements during live-streaming sales, triggering a goodwill crisis that damages product sales. In response, some manufacturers invest in artificial intelligence (AI) streamers to support product sales in traditional online channels, but at investment costs. However, most existing literature focuses on the human streamer’s fan size and rarely considers goodwill crises. Therefore, we develop a game-theoretic model to examine the impact of goodwill crises and further explore manufacturers’ preferences for human and AI streamers. The main findings are as follows. Intuitively, when the crisis damage degree is high, manufacturers invest in AI streamers. However, we find that only when the human streamer’s fan size is low, manufacturers choose AI streamers that are profitable if the crisis damage degree is high. Otherwise, manufacturers still choose human streamers. Further, manufacturers investing in AI streamers can increase the e-platform’s profit. | |||
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