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Learning Resource Centre Monthly Bulletin |
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Learning Resource Centre Monthly Bulletin |
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| New Books |
Ebook: EI 463 The Rise of E-Commerce : From Dot to Dominance By James Roper |  Ebook: EI 464 Unpacking E-commerce Business Models, Trends and P By OECD |  Ebook: EI 465 The Cost of Free Shipping : Amazon in the Global E By Jake Alimahomed-Wilson and Ellen Reese |
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| Articles |
| Regulatory Innovation for Digital Platforms in the Data-Intelligence Era and Its Implications for E-Commerce. By He, Danyang;Cai, Yilin;Zhao, Hong;Wang, Zongshui Journal of Theoretical & Applied Electronic Commerce Research. Jan2026, Vol. 21 Issue 1, p2. 25p. Abstract :The rapid diffusion of digital technologies, including big data, blockchain, and artificial intelligence, unlocks significant potential for marketing innovation in e-commerce while simultaneously raising fresh governance challenges. Digital platforms, as core infrastructures for online transactions and marketing interactions, have therefore come under increasing regulatory scrutiny amid tensions between technological progress and social stability. This study compiles a comprehensive Chinese Digital Platform Policy dataset consisting of national-level policy documents issued from 2000 through July 2025. We introduce a time-dimension topic clustering approach using density-based LDA algorithm to construct a policy corpus with reduced thematic overlap and develop a document-level policy intensity index by quantifying and aggregating the salience of domain-specific terms across documents. Validation exercises confirm the intensity measure strongly correlates with e-commerce transaction value and with digital innovation, with statistically significant lags consistent with policy implementation and firm adaptation. Beyond offering an empirically grounded metric, our analysis traces the dynamic co-evolution of regulation and technology adoption and identify composition effects—the joint influences of enabling and disciplining policy elements—on market outcomes. We argue that such effects also reconfigure the mix of marketing innovations. Collectively, the corpus and measurement framework provide a foundation for analyzing how regulatory innovation shapes the trajectory of marketing innovation and e-commerce development. | |||
| The Sword Effect of Electronic Informatization on Income Inequality: E-Commerce and E-Government. By Lu, Zhuocheng;Wang, Song Journal of Theoretical & Applied Electronic Commerce Research. Feb2026, Vol. 21 Issue 2, p56. 32p. Abstract :Market and government are the main bodies in solving the problem of income inequality, especially as both undergo electronic informatization. This study explores the effect of e-commerce and e-government on regional income inequality, along with its impact mechanisms and spatial characteristics. The results show a significant "sword effect" impact: e-commerce exacerbates income inequality, while e-government suppresses it. This conclusion remains valid after endogeneity and robustness tests. Mechanistically, e-commerce widens the gap by promoting industrial agglomeration and worsening resource misallocation, while e-government narrows it by enhancing fiscal transparency and alleviating resource misallocation. Spatially, all three variables exhibit spatial correlation and β-convergence; e-commerce and income inequality show α-divergence, while e-government shows α-convergence. E-commerce presents a negative spatial spillover of "aggravating local inequality but suppressing adjacent regional inequality," while e-government`s inhibitory effect is limited to local cities. Their impacts show significant heterogeneity across regional gradients and geographical locations, providing a basis for differentiated policy implications. | |||
| Brand Credibility as A Moderator Between Ai-Driven E-Commerce Applications and Consumer Trust and Purchase Intention. By Hashmi, Saba;Panwar, Shreya Advances in Consumer Research. Feb2026, Vol. 3 Issue 2, p584-593. 10p. Abstract :The swift implementation of the Artificial Intelligence (AI) technologies into the e-commerce platforms has revolutionized the online consumer experience by allowing personalization, intelligent suggestions, chatbots, and automated decision-making apparatus. As much as AIbased apps can help in improving efficiency and convenience, its success in terms of consumer trust and purchase intention depends on contextual factors. In this research, the moderating role of brand credibility is examined and the relationship between AI-driven e-commerce applications and consumer trust and purchase intention is studied. In a quantitative research design, information was gathered among online consumers that had the previous experience of AI-based e-commerce platforms. The hypothesized relationships were tested using Structural Equation modeling (SEM). The results also show that consumer trust and purchase intention are greatly affected by AI applications, and brand credibility enhances the relationship between them. The paper adds to the existing literature on the adoption of AI in e-commerce by showing brand credibility as an important boundary condition and providing a strategic perspective on how e-commerce companies can capitalize on AI technologies. | |||
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| News |
| AI adoption spreads across India’s online seller ecosystem as Bharat fuels e-commerce growth: Snapdeal report By Fortune India; 1st June 2026 |
| How Agentic Commerce Can Help Solve India`s Ecommerce Leakage By The Wire; 14th May 2026 |
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