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Learning Resource Centre Monthly Bulletin |
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Learning Resource Centre Monthly Bulletin |
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| New Books |
 Ebook: EI 469 The Shopify Story : How a Startup Rocketed to e-Co By Larry MacDonald |  Ebook: EI 470 Digital Degrowth : Technology in the Age of Surviv By Michael Kwet |  Ebook: EI 471 Product Design, Technology, and Social Change : A By Laura S. Scherling |
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| Articles |
| Artificial intelligence and communication technologies in academia: faculty perceptions and the adoption of generative AI By Aya Shata and Kendall Hartley International Journal of Educational Technology in Higher Education; Heidelberg Vol. 22, Iss. 1, (Dec 2025): 14. DOI:10.1186/s41239-025-00511-7 Abstract :Artificial intelligence (AI) is ushering in an era of potential transformation in various fields, especially in educational communication technologies, with tools like ChatGPT and other generative AI (GenAI) applications. This rapid proliferation and adoption of GenAI tools have sparked significant interest and concern among college professors, who are dealing with evolving dynamics in digital communication within the classroom. Yet, the effect and implications of GenAI in education remain understudied. Therefore, this study employs the Technology Acceptance Model (TAM) and the Social Cognitive Theory (SCT) as theoretical frameworks to explore higher education faculty’s perceptions, attitudes, usage, and motivations, as the underlying factors that influence their adoption or rejection of GenAI tools. A survey was conducted among full-time higher education faculty members (N = 294) recruited from two mid-size public universities in the US. Results found that college professors’ perceived usefulness of AI predicted their attitudes and intention to use and adopt the technology, more than their perceived ease of use. Trust and social reinforcement strongly influenced college professors’ GenAI adoption decisions and acted as significant mediators to better understand the relationship between TAM and SCT. Findings emphasized the power of social dynamics in shaping professors’ self-efficacy, attitudes, and use of GenAI. Trust enhances peer influence and affects how perceived usefulness shapes users’ willingness to adopt technology, whereas self-efficacy has a minimal impact. This research provides valuable insights that inform higher education policies aimed at improving the educational experience for college students in an AI-driven workforce. | |||
| AI-Generated Videos: Influencing Trustworthiness, Awe, and Behavioral Intention in Space Tourism E-Commerce By Wang, Shanshan; Kang-Lin, Peng; Huang Zhilun; Ma Linjie. Journal of Theoretical and Applied Electronic Commerce Research; Curicó Vol. 20, Iss. 4, (2025): 307. DOI:10.3390/jtaer20040307 Abstract :This study explores the effectiveness of artificial intelligence-generated videos (AIGV) as a scalable enabling technology within the e-commerce sector. It investigates the potential of AIGV to enhance marketing efficacy through the simulation of product experiences, with a particular focus on space tourism. A notable gap exists in the current understanding of how the attributes of AIGV and individual perceptions influence critical consumer responses in the context of space tourism e-commerce. This gap specifically pertains to their effects on trustworthiness, awe, and behavioral intentions, with an emphasis on the underlying mediating mechanisms. Purposive sampling was employed to gather samples, and partial least squares structural equation modeling (PLS-SEM) was utilized for data analysis. The results reveal that both AIGV attributes and personal perceptions exert a significant influence on trustworthiness, awe, and behavioral intentions within the context of space tourism e-commerce. Awe serves as a central mediating construct between AIGV attributes and behavioral intention, while also mediating the relationship between perceived risk and behavioral intention. In contrast, trustworthiness solely mediates the pathway between perceived risk and behavioral intention. The findings present novel theoretical insights into AI-driven consumer behavior within experiential e-commerce contexts. They also offer practical guidance for the effective implementation of the AIGV. Moreover, this study underscores the necessity for ethical frameworks to regulate consumer trust in AI-dominated marketplaces. | |||
| Blockchain-enabled strategic optimization: A decision analytics framework for multinational enterprises’ e-commerce entry model By Deng, Liurui; Hu, Xiaoying; Xiao, Ying. PLoS One; San Francisco Vol. 21, Iss. 5, (May 2026): e0335655. DOI:10.1371/journal.pone.0335655 Abstract :With e-commerce booming, MNEs (Multinational Enterprises) often tap into online markets through E-retailers in multinational e-commerce platforms. Therefore, which e-commerce entry model MNEs choose can be critical, especially when the MNE owning a retail division in the same market. Notably, the MNE can address the plague of low-quality images of e-retailers by introducing blockchain technology, but the effectiveness of blockchain technology for quality verification also varies across different e-commerce entry models. In this paper, we develop a two-tier supply chain model with a manufacturing division in a high-tax area and various retailers in a low-tax area. The retailers comprise the manufacturing division of the MNE and e-retailers. The e-retailers include self-operated e-commerce, FBP merchants, i.e., merchants handling sales while the platform manages product delivery and after-sales services, and SOP merchants, i.e., merchants separately manage operations, shipping, and sales. We find that the larger the tax disparity, the lower the overall profits of MNEs, irrespective of the implementation of blockchain technology. Furthermore, the overall profit of the MNE is more significant when adopting a singular e-commerce entry model without the introduction of blockchain technology; conversely, the total profit of the MNE is more significant when adopting a composite e-commerce entry model with the introduction of blockchain technology. Interestingly, when blockchain technology is implemented, the MNE is more lucrative under the e-commerce entry model with a medium initial market potential if the service gap between the e-retailer and the manufacturing division is modest. | |||
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| News |
| Amazon wins as India allows foreign money into consumer ecommerce By Financial Times; 28th July 2026 |
| India`s ecommerce growth hinges on trust and fair competition By Business Standard; 30th July 2026 |
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