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Learning Resource Centre Monthly Bulletin |
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Learning Resource Centre Monthly Bulletin |
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| New Books |
 Ebook: EI 466 Money in the Metaverse : Digital Assets, Online Id By David Birch;Victoria Richardson |  Ebook: EI 467 Global Challenges of Digital Transformation of Mar By Elena de la |  Ebook: EI 468 The Digital Seeker : A Guide for Digital Teams to By Raj K. De Datta |  Ebook: EI 469 Research Anthology on E-Commerce Adoption, Models, By Information Resources Management Association |
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| Articles |
| Generation Z’s mobile payment adoption: integrating UTAUT model and government initiative impacts By Motwani, Kirti; Choubey, Somya; Saxena, Abhineet; Patni, Ity. Journal of Innovation and Entrepreneurship; Heidelberg Vol. 15, Iss. 1, (Dec 2026): 41. DOI:10.1186/s13731-026-00658-1 Abstract :As digital natives, Generation Z holds the key to the future of Mobile Payment (M-Payment) systems, yet understanding what truly drives their adoption remains a complex puzzle shaped by both technology acceptance and evolving governmental influences. The study investigates the determinants of mobile payments adoption among Generation Z, with a special focus on integrating government initiatives into the traditional UTAUT framework. A structured questionnaire is used to collect the data from the respondents through convenience sampling from private universities in Rajasthan (State of India), from which 278 valid responses were utilized. The data revealed that 72.2% of respondents use mobile payments almost daily, highlighting a strong habitual behaviour among Generation Z. For testing the proposed hypotheses, the study employed variance-based Partial Least Squares Structural Equation Modelling (PLS-SEM) using SmartPLS 4. The results indicates that the strongest determinant of mobile payment adoption among Gen Z is Price Value, followed by effort expectancy, social influence, government initiatives and habit. | |||
| The role of AI-driven chatbots in enhancing sustainable customer service: a survey-based study on consumer perceptions By Chivkula, Anirvinna; Pokhriyal, Deepak. Journal of Innovation and Entrepreneurship; Heidelberg Vol. 15, Iss. 1, (Dec 2026): 40. DOI:10.1186/s13731-026-00653-6 Abstract :This study aims to investigate the key factors influencing the adoption of AI chatbot applications to promote sustainable brand perception. This study examines how customer experience mediates and chatbot usage frequency moderates the relationship between perceived usefulness, interactivity, eco-friendliness, and perceptions of sustainable brands, based on Uses and Gratifications Theory (UGT). A quantitative research was performed with tech-savvy consumers in India, yielding 487 usable responses. The data was analyzed via Partial Least Squares Structural Equation Modelling (PLS-SEM) to assess the direct, mediating, and moderating effects between the constructs as proposed. The findings reveal that perceived usefulness, interactivity, and eco-friendliness positively impact customer experiences and heighten perceptions of a sustainable brand. Customer experience plays an important role in the perception of a sustainable brand, while the frequency of chatbot use mitigates the influence of eco-friendliness on customer experience. The Importance Performance Map Analysis (IPMA) pinpoints important areas for strategic focus. | |||
| Analysis of the digital competencies of regional micro and small enterprises (MSEs) By Chávez Santos, River; Reina Marín, Yuri; Cruz Caro, Omer; Campos Trigoso, Jonathan Alberto; Maicelo Guevara, Jorge Luis ; et al. Journal of Innovation and Entrepreneurship; Heidelberg Vol. 15, Iss. 1, (Dec 2026): 20. DOI:10.1186/s13731-026-00647-4 Abstract :Digital transformation is crucial for the sustainability and competitiveness of micro and small enterprises (MSEs). This study assessed the level of digital competencies of 119 regional MSEs using the DigComp 2.1 framework. Fifty-four percent of enterprises achieved an advanced level in digital communication and collaboration, and 47.9% in digital literacy. In contrast, only 25.2% achieved this level in content creation, and 24.4% in digital privacy and security. Ordinal regression analysis revealed that formal education (odds ratios OR = 11.6), digital communication and collaboration (OR = 4.7 × 105), and digital privacy and security (OR = 2.3 × 105) significantly increase the likelihood of advanced digital competencies. Although MSEs have made progress in integrating digital technologies, it is essential to strengthen training programs and support policies to close the identified gaps. The main limitation of this study is its non-probabilistic sampling in a single region, which restricts the generalization of the findings. Although the study focuses on a single region, the results provide a valuable and representative view of digital competencies. | |||
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| News |
| India`s e-commerce exports can add $10 billion in just a few years. Here`s how. By The Economic Times; 29th June 2026 |
| How India’s e-commerce boom is creating logistics careers By Hindustan Times; 29th June 2026 |
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