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Learning Resource Centre Monthly Bulletin |
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Learning Resource Centre Monthly Bulletin |
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| New Books |
Ebook: EI 460 The Subscription Boom : Why an Old Business Model By Adam Levinter |  Ebook: EI 461 Step into the Metaverse : How the Immersive Intern By Mark van Rijmenam |  Ebook: EI 462 AI-Enabled Analytics for Business : A Roadmap for By Lawrence S. Maisel, Robert J. Zwerling, and Jesper |
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| Articles |
| The Silk Road e-commerce cooperation initiative and the digital value-added trade between China and the BRI participating countries By Huang, Haoyi; Yu, Chunjiao. Humanities & Social Sciences Communications; London Vol. 13, Iss. 1, (Dec 2026): 269. DOI:10.1057/s41599-026-06622-4 Abstract :This paper examines the impact of the Silk Road e-commerce initiative on the digital value-added trade (DVAT) between China and the BRI participating countries, by constructing a staggered DID model and the indicators of simple and complex DVAT based on the Eora MRIO database from 1990 to 2022. The findings indicate that signing e-commerce cooperation memorandum significantly promotes DVAT between China and BRI participating countries. The Silk Road e-commerce initiative more effectively promotes digital value-added flows from China to BRI participating countries in simple DVAT, and it only promotes digital value-added flows from BRI participating countries to China in complex DVAT. The positive effects are primarily achieved through three pathways: narrowing the digital technology gap and reinforcing the institutional arrangements between China and BRI participating countries, as well as enhancing the comparative advantages in digital industries among China and BRI participating countries. The heterogeneity analysis indicates that the Silk Road e-commerce cooperation initiative significantly promotes simple DVAT between China and the BRI participating countries that are positioned downstream in the digital global value chain (GVC), those with closer bilateral political relations, European countries, and high-income nations. Meanwhile, cooperation with Asian countries, and lower-income partners tends to increase complex DVAT, reflecting deeper industrial-chain integration. | |||
| Navigating trust in cross-border e-commerce: a systematic review of cultural and consumer dynamics By Dong, Yuanyuan Humanities & Social Sciences Communications; London Vol. 13, Iss. 1, (Dec 2026): 237. DOI:10.1057/s41599-026-06579-4 Abstract :Cross-border e-commerce (CBEC) has grown exponentially since 2000 and has changed the way we trade globally, presenting unprecedented opportunities for businesses and consumers. At the heart of CBEC’s success is consumer trust, a multi-faceted construct shaped by technological, relational, and institutional mechanisms and cultural influences. The study systematically reviews the literature, presenting a bibliometric analysis of 773 publications from 2000 to 2024 that indicate critical trends, debates, and knowledge gaps. It shows a shift away from conventional mechanisms for trust toward the utilization of emerging technologies, such as blockchain, AI, and real-time data analytics for enhanced transparency and minimized risk. While personal communication and social proof remain the relational trust mechanisms in e-commerce, relational trust-building mechanisms have been shown to vary significantly across collectivist and individualist cultures. Meanwhile, the standardization vs. localization debate continues to rage, especially regarding consumer preferences in diverse markets. Theoretically, this study proposes a new framework that links trust-building mechanisms with cultural dimensions and provides practical recommendations for e-commerce platforms to build culturally adaptive consumer trust. Future research should focus on longitudinal studies and neglected cultural aspects to deepen the understanding and strengthen the CBEC trust frameworks. | |||
| Analysis of recurring revenue models in subscription-based software companies By Torquato, Enzo Lobo; de Melo, Gustavo Alves; Peixoto, Maria Gabriela Mendonça; Nogueira, Thiago Henrique; de Sousa Pereira, Matheus ; et al. Future Business Journal; Cairo Vol. 12, Iss. 1, (Dec 2026): 135. DOI:10.1186/s43093-026-00809-6 Abstract :The growth of entrepreneurship and Software as a Service (SaaS) startups in Brazil has increased the challenges of managing recurring revenue models, especially regarding the continuous generation and conversion of leads. This study aimed to develop a comprehensive and measurable model to optimize the growth and sustainability of these companies by integrating strategies for lead generation, nurturing, and commercial and financial management. The research adopted a mixed-method approach, including: (i) exploratory analysis with 15 Brazilian startups to identify key indicators; (ii) inferential analysis of internal metrics from a company; and (iii) Monte Carlo simulation to evaluate the impact of variables on financial performance. The results indicate that smaller companies show low analytical maturity, prioritizing basic metrics, while larger companies adopt more sophisticated indicators and multichannel strategies. Ad Spend and Average Ticket were shown to have the greatest influence on ROI. As contributions, this study offers an applicable model that supports decision-making, increases revenue predictability, and optimizes marketing and sales resources. Limitations include the convenience sampling and the application of the simulation to only one company. It is suggested to expand the sample, conduct longitudinal studies, and apply the model to different SaaS segments. | |||
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| News |
| How Consumer Buying Behaviour Is Shaping E-commerce in India By IBEF; 13th April 2026 |
| AI, creators and quick commerce to power India’s ecommerce growth to $250 billion By Hindu Business Line; 8th April 2026 |
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| Videos and DVDs |
| India`s e-commerce goes luxe: What`s driving India`s luxury shift online? India’s fashion e-commerce platforms like Myntra, Nykaa, Tata Cliq, Ajio and Amazon are moving beyond heavy discounting to focus on premium products. They are building curated segments, partnering with luxury platforms and adding bridge-to-luxury labels to offer a more refined shopping experience. Changing consumer preferences and evolving platform strategies are now reshaping India’s e-retail sector. |
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