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Learning Resource Centre Monthly Bulletin |
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Learning Resource Centre Monthly Bulletin |
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| New Books |
Ebook: EI 448 Retail Reset By Dimas Gimeno | Ebook: EI 449 Research Anthology on E-Commerce Adoption, Models, By Information Resources Management Association |  Ebook: EI 450 Unpacking E-commerce Business Models, Trends and P By OECD |
| Click Here to learn about the Recent Books added to our collection on different topics of Management. |
| Articles |
| A Conceptual Study on Recent Trends and Future Growth Opportunities of Online Shopping in India. By Popli, Rupina Advances in Consumer Research. 2025, Vol. 2 Issue 4, p1427-1436. 10p. Abstract :The world of internet has changed drastically, the way we look at the world and has given us a very powerful tool to perceive things with a different perspective. In recent years, India has seen a significant surge in internet and smartphone penetration. As of November 2024, the country had approximately 944.7 million wireless internet subscribers, with the number expected to reach 1.1 billion by the end of 2025. This rapid growth has significantly contributed to the expansion of India`s digital sector, which is expected to reach at value level of USD 1 tri llion by 2030, according to IBEF. The internet offers users an access to a vast array of information about products and services with a concept of anytime, anywhere in the world. The platform of e-commerce is emerging as a very important economic activity centre in terms of both volumes and monetary value of sales in India. The different models of e-commerce business, i.e. B2B, B2C and C2C based are garnering huge attention of all and buyers/sellers are aware of the entire processes and options today in respect of the mode of business and day-to-day shopping experiences in this new business environment. India`s Business-to-Business (B2B) online marketplace is projected to become a US $200 billion opportunity by the end of 2030. E-commerce is a simple activity of buying products and services with the help of an internet browser on a real time basis. The process is completed at just no cost and saves a lot of time not only for the consumers but for the sellers also. Products and services are sold through a vendor /website directly to the customers from the portal using a digital shopping cart and the payments are made online through Debit Cards, Credit Cards, Net Banking, popularly known as EFT (Electronic Fund Transfers). The present study focuses on the present status of online shopping, its merits, demerits and on the future scope of online shopping in India. The primary aim of this paper is to promote the adoption of online shopping systems for conducting business in India. | |||
| AI-Powered Personalization in E-Commerce: Consumer Perceptions, Trust, and Purchase Decision-Making. By Singhal, R. K., Patel, B. A., Singh, M., Khanna, C., Ogunmola, G. A., & Bhosale, Y. H. Advances in Consumer Research. 2025, Vol. 2 Issue 4, p3779-3786. 8p. Abstract :Artificial Intelligence (AI) is already a part of the technological tools that are revolutionising the world of e-commerce and changing the experiences of consumers in the new way of personalization. Online experiences are increasingly shaping the products and adverts presented to each user, productions, with the assistance of machine learning algorithms, recommender engines and anticipatory analytics. Despite raising the sense of convenience and being more relevant, personalization through AI raises the notion of privacy and transparency and biased algorithms and, thus, consumer trust. The following paper is a case study discussing the interaction of the AI-based personalisation, perception, and purchase judgment by the consumers in e-commerce. The mixed-method research design is applied because the study involved both quantitative surveys combined with a structural equation modeling and qualitative interviews, thus identifying the level of effects of personalization complexity on consumer trust, consumer perceived value, and particular willingness to buy. The findings indicate that personalization has a positive relation with the buying intention when the consumer trust dominates, and, in contrast, an over-personalization creates the discommodity of apartment, lowering the magnitude of the acceptance. The scholarly community and practice in the industry can be potential beneficiaries of this paper owing to a bit of insight that could be offered to the scholarly community so that they could reach a compromise in the process of customizations and ethics. Within competitive digital business markets, the study topic focuses on the ability of explainable AI systems to keep consumers confident and even to gain loyalty in the long-term. | |||
| How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment. By Sun, Chenshuo Marketing Science. Nov/Dec2025, Vol. 44 Issue 6, p1217-1231. 15p. Abstract :Search aid technologies, especially prepopulated search bars, are increasingly being adopted by major players in the fast-growing e-commerce industry. Yet, surprisingly little is known about the impact of prepopulating search bars with keywords on online consumer journey. In this study, I design and run a randomized field experiment on a large e-commerce platform involving 72,587 consumers who were randomly exposed to three types of keywords prefilled in the search bar. Individual consumer–level analyses reveal that prepopulating trending category keywords encourages users to discover and buy items from the suggested category without reducing queries using self-entered keywords, ultimately leading to a 10.4% (8.8%) increase in purchase incidence (spending) compared with the counterfactual outcomes when the search bar is empty. Prepopulating personalized keywords brings about more focused product searching within the category recently browsed by users, resulting in a 21% (17%) increase in purchase incidence (spending), although this is offset by the negative effect of a reduction in queries using self-entered keywords. Exposure to niche category keywords is found to have little impact. This study also finds that a prepopulated search bar does not cannibalize the other navigation tool, making it a beneficial addition to the focal e-commerce platform`s business outcomes. These findings, contributing to the literature on consumer search and product recommendation strategies for digital platforms, carry timely implications for e-commerce managers. | |||
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| News |
| India is Black Friday`s fastest-growing market with 14.6% online rise: Report By ET Brand Equity; 9 December 2025 |
| India’s Ecommerce Sees Steady Growth, Monday Emerges As Top Shopping Day: Report By BW Marketing; 2 January 2026 |
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