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Learning Resource Centre Monthly Bulletin |
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Learning Resource Centre Monthly Bulletin |
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| New Books |
 B119939 Digital Marketing By Chaffey Dave |  B119239 Data Analytics in Marketing, Entrepreneurship, and By Kehal Mounir |  B116302 Digital Leapfrogs By Mahajan, Vijay |
| Click Here to learn about the Recent Books added to our collection on different topics of Management. |
| Articles |
| Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers. By Uduehi, Esther;Saint Clair, Julian K.;Crabbe, Rowena Journal of Marketing. Nov2025, Vol. 89 Issue 6, p7-27. 21p. Abstract :Intersectionality remains largely underutilized within marketing. To address this gap, this article synthesizes literature to provide tools for incorporating intersectionality into marketing research, including a framework for an intersectional marketing paradigm, a research design roadmap, a research agenda, and key takeaways for stakeholders. The definition of intersectionality focuses on three main components: (1) awareness and acknowledgment of overlapping (rather than isolated) social categories (e.g., gender, race, and class), (2) understanding of how differences in lived experiences at these intersections influence the marketplace, and (3) recognition of how power shapes these lived experiences. This article`s novel research design roadmap features concrete theoretical and methodological approaches for marketing researchers from various backgrounds to utilize intersectionality in solving marketing problems: conducting exploratory subsample analyses, developing intersectional theory and hypotheses, conducting inclusive literature reviews, collecting and reporting detailed demographics, sampling understudied populations, and carefully situating conclusions. The research agenda provides research questions for emerging topics at societal, organizational, and consumer levels. Engaging with intersectionality will help ensure that marketing remains socially relevant, develops diverse and inclusive theories, and more accurately reflects the lived experiences of understudied populations and communities. [ABSTRACT FROM AUTHOR] | |||
| A scoping review on ageism in marketing: towards age inclusiveness. By Darveau, Jessica;Paquet, Catherine;Faber, Aida;Champagne Saint-Arnaud, Valériane Journal of Marketing Management. Oct2025, p1-32. 32p. 3 Illustrations. Abstract :Based on a corpus of 75 studies published over the last 5 decades, this scoping review delivers a descriptive and analytical account of ageism in marketing. The literature reviewed highlighted the presence of different manifestations of ageism (non-, under- and mis-representation) across all marketing functions, especially in advertising and product offering. Studies also reported on the marketing and societal causes and consequences of ageism in the field and proposed internal and external solutions to foster more age-inclusive marketing practices. This research equips managers and policy makers with a better understanding of this issue worldwde and provides a range of recommendations to address it. Finally, it identifies areas related to ageism in marketing that warrant further investigation. [ABSTRACT FROM AUTHOR] | |||
| Introduction to Special Issue on Contributions of Biometrics to Advertising Research. By Potter, Robert F.;Read, Glenna L.;Bellman, Steven Journal of Advertising. Oct-Dec2025, Vol. 54 Issue 5, p597-601. 5p. Abstract :The Introduction to the Special Issue on Contributions of Biometrics to Advertising Research outlines the guest editors` vision for the Special Issue. We sought and received papers that: (1) reflect on the history of biometrics in advertising research to provide insight into future directions for researchers; (2) present empirical research aimed at elucidating implicit psychological processes while leveraging the dynamic capabilities of biometric tools; and (3) challenge the field and interrogate standard practices in biometrics research to encourage continued intellectual growth and ethical scholarship. In this introduction, we position articles in the special issue within a history of biometrics tools in advertising starting more than a century ago; we synthesize the contributions of the included empirical research under a larger theoretical understanding of dynamics of implicit processes; and we further reflect on ethical issues present in biometrics advertising research and advocate for further development of ethical standards and best practices. [ABSTRACT FROM AUTHOR] | |||
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| News |
| Netcore Cloud Launches Agentic Marketing Stack in Collaboration with Google Cloud to Disrupt the Future of Marketing By The Wire; Oct 31 2025 |
| AACA to host Festival of Advertising and Media Awards on Jan 4 By Times of India; Oct 30 2025 |
| Shiprockets marketing tech business could be its next big delivery ahead of IPO By Mint; Oct 31 2025 |
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