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Learning Resource Centre Monthly Bulletin |
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Learning Resource Centre Monthly Bulletin |
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| New Books |
 B119904 Principles of Marketing By Kotler Philip |  B119667 Supply Chain Management By Chopra Sunil |  B119911 Marketing Research By Malhotra Naresh K |
| Click Here to learn about the Recent Books added to our collection on different topics of Management. |
| Articles |
| Constructions of marketing work: a critical Review. By Miles, Chris Journal of Marketing Management. Aug2025, p1-31. 31p. Abstract :This paper examines the ways in which marketing scholarship has engaged with the concept of marketing work. It seeks to demonstrate, through a critical review of the literature, that marketing research has largely kept its focus away from the mundane world of the practitioner and this has led to significant weaknesses in our understanding of what actually constitutes marketing work, and therefore, also, to confused conceptualisations of marketing. Centrally, the paper adopts Gummesson’s distinction between part-time and full-time marketers as a potentially helpful lens through which to approach the leaky boundaries of daily marketing work, using it to examine scholarly responses to the impact of co-creation, social media, datafication, artificial intelligence, and gender on marketing work. [ABSTRACT FROM AUTHOR] | |||
| The constant interplay between marketing, markets and digital technologies: agencing, de-agencing, and the shaping of practice. By Ryan, Annmarie Journal of Marketing Management. Aug2025, Vol. 41 Issue 9/10, p855-869. 15p. Abstract :This commentary examines the dynamic interplay between marketing, markets, and digital technologies through the lens of agencing. Drawing on Market Studies, it argues that technologies such as platforms, dashboards, and AI tools do not simply support marketing they actively shape its practice by structuring agency, enabling some actors while displacing others. Tracing the historical evolution of market research and its digital transformation, the commentary introduces the triad of agencing, de-agencing, and re-agencing to conceptualise how marketing expertise is configured, contested, and redefined. It highlights how markets for marketing tools embed power asymmetries and produce new dependencies. The framework invites critical reflection on how marketing is performed in increasingly platform-mediated, data-driven environments. [ABSTRACT FROM AUTHOR] | |||
| Marketing’s boundary-work with IT in the digital age By Bourne, Clea Journal of Marketing Management. Jun2025, p1-25. 25p. 1 Illustration. Abstract :This article examines how the global marketing profession sought new ways to ensure legitimacy and sustainability in the digital age by conjoining professional and managerial logics. Through field-level professional discourse analysis, the article examines marketing’s efforts to control the movement of increasingly fluid professional boundaries in the digital economy through jurisdictional boundary-work with the IT profession. The article uncovers professional marketers’ efforts to: (1) regain ‘command and control’ within organisations through protectionist, expansionary and hybridising discourses designed to build digital capital for the marketing profession through collaboration with IT; (2) formalise the emergence of marketing technology or ‘MarTech’ as a new technology specialism reporting to marketing; and (3) assert new areas of control for marketing within the organisation. [ABSTRACT FROM AUTHOR] | |||
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| News |
| For Gen Z and millennials, gold buys must feel ‘worth their money’: WGC By Mint; Sep 28 2025 |
| India slips to second as China tops emerging market rankings in August: Mint tracker By Mint; Sep 30 2025 |
| Pouring profits: How premiumisation is reshaping India’s booming alcohol market By The Financial Express; Sep 30, 2025 |
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