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RT 435 Business-to-Business Marketing 2025 By Richard K. Miller;Kelli Washington | RT 436 Deepfake Technology Dilemmas: Mastering Managerial By Sanjay Taneja | RT 437 International Business Essentials You Always Wante By Vibrant Publishers, Lisa Power |
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| Articles |
| Impact of shipping policies on ordering and pricing strategies in dual‐channel perishable food retailing. By Guo, Xiaotong;He, Yong;Yu, Yanan International Transactions in Operational Research. Jan2027, Vol. 34 Issue 1, p217-249. 33p. Abstract :The perishable food retail sector faces significant challenges, including product quality deterioration, intense competition, and the complexities of dual‐channel (online/offline) operations. This study examines a retailer selling perishable food through both channels, where customer purchasing behavior is influenced by price and dynamic quality degradation. Using a consumer utility model that accounts for perishability, we analyze the retailer`s optimal order quantities and price discounts under different shipping policies. Our key findings reveal how shipping fees, consumer heterogeneity, and promotion periods interact to shape pricing strategies. Under conditions of low shipping fees, configurations of discounts become more complex due to the trade‐offs between shipping costs and sales revenue. Without safety stock, discounts are steeper in low‐fee scenarios, while high‐fee conditions favor smaller discounts. Market dynamics determine the effectiveness of discounts and shipping policies in reducing waste and boosting profits. A "win–win" scenario emerges under low shipping fees, where environmental and economic goals align. Conversely, high shipping fees create a conflict between these objectives. Additionally, strategic safety stock allocation and shipping policy adjustments can simultaneously enhance market share and profitability. By aligning operational decisions with sustainability goals, this study contributes to reducing food waste and improving supply chain resilience. | |||
| Contracting in live streaming e‐commerce retailing under dual information asymmetry: the role of competition. By Zhang, Haiyue;Feng, Shuting;Li, Mengli International Transactions in Operational Research. Nov2026, Vol. 33 Issue 6, p4315-4351. 37p Abstract :In the live streaming e‐commerce market, heterogeneous live streamers compete over a cooperation contract to promote a manufacturer`s product interactively. Considering the small live streamer`s selling ability information and the manufacturer`s product quality information are private, we develop a principal–agent model to screen the private information. Since the big live streamer is stronger while the small live streamer is weaker than the manufacturer, the contract decision authority of the manufacturer (i.e., the principal) would shift to the big live streamer when cooperating with the big live streamer (i.e., the agent). After analyzing the impacts of competition and information asymmetry on the manufacturer, we find that information advantage could hurt the high‐quality manufacturer in some conditions, which is contrary to the common sense that information advantage always generates non‐negative information rent for its owners. Moreover, with the increase of quality differentiation, the manufacturer first suffers greater losses and then suffers smaller losses and then benefits more revenues and then benefits less revenues from its information advantage under a low‐commission separating strategy. In addition, we find that the manufacturer can benefit from the competition among heterogeneous live streamers. The higher the quality of the manufacturer, the more capable they are of benefiting. This result underscores the urgency for manufacturers to cultivate their own live streamers to compete with the big ones in practice. | |||
| How Effective Is Suggested Pricing? Experimental Evidence from an E-Commerce Platform. By Fong, Jessica , Puneet Song, Yu Journal of Marketing Research (JMR). Oct2026, Vol. 63 Issue 5, p789-810. 22p. Abstract :This research investigates how platform-suggested prices influence sellers` pricing decisions and selling outcomes. In collaboration with Mercari, a peer-to-peer e-commerce platform, the authors conduct a field experiment that varies whether a seller receives a suggested price—and, if so, the suggested price itself. They find that a 30% change in suggested prices leads to a 5% change in listing prices in the same direction. Suggested prices are more influential when pricing is more challenging, such as for new sellers and used items. Lower suggested prices improve both the likelihood of sale and the resulting seller revenue. A subsequent experiment shows that these results are likely to generalize to the full equilibrium. The findings imply that platform-suggested pricing is an effective compromise that guides seller pricing while allowing sellers to incorporate their private information. | |||
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| News |
| Carlyle-backed VLCC raises Rs 110 crore from BlackSoil to fund growth By Economic Times; Sept 3, 2026 |
| Swiggy’s CREW enters travel with personal concierge service By Economic Times; Sept 3, 2026 |
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