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Learning Resource Centre Monthly Bulletin |
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Learning Resource Centre Monthly Bulletin |
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| New Books |
RT 375 Retail Business Market Research 2023 By Richard K. Miller | RT 376 Your Comprehensive Guide to Franchise Success: Ide By St. Louis, Jimmy | RT 377 Reasons to Pass : A Guide to Making Fewer and Bett By Ralph Birchmeier |
| Click Here to learn about the Recent Books added to our collection on different topics of Management. |
| Articles |
| Power Distance Belief and Consumer Purchase Avoidance: Exploring the Role of Cultural Factors in Retail Dynamics. By Lee, Hyejin Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p349-367. 19p. Abstract : A common problem faced by contemporary retailers is consumers` tendency to avoid purchases that postpone or prevent cash flow for retailers, thus negatively affecting retailers` sales and profits. Little is known about the factors that drive consumers to avoid purchases or about marketing tactics that may reduce the tendency, especially from a cultural perspective. The authors attempt to fill this gap by exploring the role of an important cultural variable, namely, power distance belief (PDB), on consumers` tendency to avoid purchases. PDB is the extent to which people accept and endorse inequalities in society. A series of 14 studies (including 6 studies in the Web Appendix) using a variety of operationalizations of the key variables suggest that consumers high (vs. low) in PDB are less likely to avoid purchases (Studies 1a, 1b, and 1c) because they generally perceive greater constraints on their behavior (Study 2). These constraints are aversive, triggering the desire to overcome them and to have more as a compensatory mechanism, thereby reducing the tendency to avoid purchases. Accordingly, low (but not high) PDB consumers` tendency to forgo purchases is significantly decreased when they perceive greater constraints on their choices and decisions (Study 3) and when they experience a high social density (Study 4). However, high (but not low) PDB consumers` tendency to avoid purchases significantly increases when individuals perceive that constraints facilitate hierarchy (Study 5) or that constraints lead to positive outcomes (Study 6). Theoretical and managerial implications are discussed. | |||
| Global Airport Retailing Market Report 2023-2024 and 2028: Focus on Perfumes & Cosmetics, Fashion & Accessories, Liquor & Tobacco, and Food & Confectionery By PR Newswire PR Newswire US. 03/11/2024. Abstract :DUBLIN, March 11, 2024 /PRNewswire/ -- The "Global Airport Retailing Market (2023-2028) by Type, Airport Size, Category, Geography, Competitive Analysis, and Impact of Covid-19, Ansoff Analysis" report has been added to ResearchAndMarkets.com`s offering. | |||
| Nourishing Tomorrow: How `Food is Medicine` Advances Food Retailing and Positive Outcomes for Nutrition Responsive Health Conditions By Good Measures Business Wire (English). 04/26/2024. Abstract :The Food is Medicine Institute at the Friedman School of Nutrition Science and Policy at Tufts University convened the second annual Food is Medicine Summit this week. The Summit provided an opportunity for leaders to share advances, best practices, and challenges, and discuss the future for those committed to delivering on the promise of food to improve health and address the nation’s most costly chronic diseases. | |||
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| News |
| Nestle India to focus on driving volume growth going forward: CMD Suresh Narayan By Economic Times; April30, 2024 |
| Shoppers Stop elevates Kavindra Mishra as MD and CEO; makes more directorship changes By Economic Times; April 29, 2024 |
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