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Learning Resource Centre Monthly Bulletin |
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Learning Resource Centre Monthly Bulletin |
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| New Books |
RT 408 Beyond Piggly Wiggly : Inventing the American Self By Lisa C. Tolbert | RT 409 Marketing Scales Handbook: Multi-Item Measures for By Gordon C. Bruner II | RT 410 Retail Management By Prof. R.K. Sharma |
| Click Here to learn about the Recent Books added to our collection on different topics of Management. |
| Articles |
| Distribution & Retail. By Carver, Mike Distribution & Retail. 10/3/2025, p1-6. 6p. Abstract :An industry report for the distribution and retail industry in the U.S. is presented from publisher Salem Press, with topics including market value, market segmentation, and business forecasts for the industry. | |||
| Cross-Channel Effects of Failure in a Retailer`s Mobile App. By Narang, Unnati;Shankar, Venkatesh;Narayanan, Sridhar Journal of Marketing Research (JMR). Oct2025, Vol. 62 Issue 5, p796-817. 22p. Abstract :Failures in omnichannel retailers` mobile apps can significantly impact shoppers` purchases. The authors leverage a natural experiment involving an exogenous failure in a large omnichannel retailer`s app that made the app unavailable. They examine the impact of the app failure on purchases in both online (website, mobile app) and offline (store) channels using a difference-in-differences approach. The findings show a substantial adverse effect of the app failure on shoppers` frequency, quantity, and monetary value of purchases, leading to short-term revenue losses of up to $1.08 million, with an additional $1.89 million in potential long-term revenue erosion. The effects are heterogeneous across channels and shoppers. The decline in purchases across channels stems from reduced purchases in stores (vs. online). The decline in store purchases is predominantly explained by the search discontinuation mechanism, wherein shoppers who use the app for search but complete their purchases in stores curtail their offline purchases following the app failure. The effect on purchases in the retailer`s online channel is insignificant, aligning with the channel-switching mechanism, wherein shoppers who use the app primarily to purchase simply pivot to another online channel. Furthermore, shoppers with a lower monetary value of past purchases and more recent purchases are more sensitive to an app failure than others. | |||
| Product Returns and Assortment Decisions: A Strategic Analysis of Online and Offline Competition. By Li, Yue;Rao, Raghunath Singh;Mallucci, Paola Journal of Marketing Research (JMR). Oct2025, Vol. 62 Issue 5, p895-917. 23p. Abstract :The authors present a model of product returns and assortment decisions in the context of online–offline retail competition. In equilibrium, the online store optimally offers easy-to-fit products to reduce costly returns. The competing brick-and-mortar retailer (BMR) faces a subtle trade-off between generating higher sales and attracting more foot traffic, and thus it might use its limited store size to stock harder-to-fit products. The authors` model provides a rationale for the prevalence of relatively lower-quality products sold online and the steady growth of specialty stores within the changing footprint of traditional retailing. The model is extended to include possibilities such as a physical store opening an online channel to compete with the online store. The authors apply this framework to investigate the possibility and consequences of retailers collaborating to handle returns. Specifically, a recent "buy online and return in store" (BORS) return policy allows consumers to return online purchases directly to a competing BMR. In the short run, BORS increases the BMR`s foot traffic and the volume of returns. In the long run, BORS expands the online retailer`s assortment and increases the BMR`s foot traffic. BORS can be sustained in the long run if the BMR is small or if the cost-saving effect is large. | |||
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| News |
| ET Retail Cafe: Tarak Bhattacharya on building Mad Over Donuts into a 150-store brand By Economic Times; Oct 6, 2025 |
| Flipkart to offload entire stake in Aditya Birla Lifestyle via Rs 950 crore block deal : Report By Economic Times; Oct 6, 2025 |
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