Vol. No. 16, Issue No. 5, May 2026
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New Books

B118609
Indian Agriculture and Agribusiness Management
By Diwase, Smita

B94684
Investment in Indian Agriculture: Macro and Micro
By Bisaliah, S

B74760
Future Of Indian Agriculture
By Ghosh Nilabja
Click Here to learn about the Recent Books added to our collection on different topics of Management.


Articles
A Study On Digital Literacy And Financial Inclusion In Rural India.
By V., Rajiv Kumar;Ravikumar
Advances in Consumer Research. Jan2026, Vol. 3 Issue 1, p1318-1326. 9p.


Abstract :Digitalization is the common usage of the Government as it spreads across all the walks of human life. From a Vegetable Vendor to an Income tax payer use the new way of making their payments digital. Digital literacy has become a need of the hour since the onset of De - monetization. A systematic random sampling study was done among a group of villagers to evaluate the usage of digital services and to make financial payments online. This study is mainly to understand the various factors that hinder the active use of financial services. It also focused on how digital literacy is away forward to Financial Inclusion. The findings of the study suggest that external forces like arrival of new digital services, demonetization and the internal factors like lack of knowledge in using digital devices and new payments methods, cost of digital devices contribute to the financial exclusion. It is found that there is much more need to increase the financial and digital literacy among rural people. Even though Government takes various measures to increase and enhance the digital literacy and bring Financial Inclusion in rural India, changes must be introduced in creating awareness in order to make sure that benefits of financial services reach the intended targeted group of society. Government should take the necessary steps to induce people in the usage of digital facilities and making it easily accessible to the rural population of India. [ABSTRACT FROM AUTHOR]
Factors Influencing Customer Preference for Sustainable Banking in Rural India.
By Sina E. S.;Vennila, D
IUP Journal of Accounting Research & Audit Practices. Oct-Dec2025, Vol. 24 Issue 4, p239-259. 21p.


Abstract :The government of india has implemented measures to support sustainable development, which have predominantly influenced financial institutions` outreach in rural areas. This study addresses the key factors influencing one of the significant stakeholders in banks: the customers. Using purposive sampling, data from 1150 customers was collected in rural areas of southern India. Factor analysis determined the key factors affecting customers` desire to engage in sustainable banking. The study suggests considerable scope for sustainable banking in rural areas. It may involve the development of convenient and easy-to-use digital platforms and online applications that allow rural customers to employ and access eco-friendly banking opportunities. The findings will help policymakers design future sustainability policies, operational guidelines, and strategic decision-making as a part of rural financial inclusion. [ABSTRACT FROM AUTHOR]
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News
Southern states excel in rural governance, outperforming north, says new report
By The New Indian Express; Apr 29 2026
Health varsity rolls wheels of care into rural areas
By Tribune : Apr 30 2026
El Nino 2026: Why India`s rural economy may weather the storm better this time
By Business Standard : Apr 30 2026

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