 |
Learning Resource Centre Monthly Bulletin |
 |
| |
Learning Resource Centre Monthly Bulletin |
|
| New Books |
 B114411 Regional Rural Banks in India By Sirajuddin, Shaikh |  B108183 Innovation in Rural Development and Social Work By Shroff, Menon |  B108275 Rural Development and Livelihoods in India By Sahoo, Niranjan |
| Click Here to learn about the Recent Books added to our collection on different topics of Management. |
| Articles |
| A Change is Gonna Come: Universality, Stability, and Shocks in Personality Traits in Rural India By Natal, Arnaud;Nordman, Christophe Jalil Journal of Development Studies. Jun2026, Vol. 62 Issue 6, p914-929. 16p. Abstract :Taking the case of rural South India, we explore the universality of the Big Five personality traits and their stability over time. We then investigate the effects of two exogenous shocks on trait stability: the demonetisation of November 2016 and the second COVID-19 lockdown. We use an original longitudinal dataset collected in 2016–2017 and 2020–2021. After correcting the data for acquiescence bias and performing factor analysis, we find that three personality traits emerge: emotional stability, plasticity, and conscientiousness. We find no evidence of temporal stability. Results from the covariate-balancing propensity score weighting model shows that the demonetisation impacts plasticity and conscientiousness, with exposed individuals scoring notably higher. The second COVID-19 lockdown exerts a negative impact on emotional stability. [ABSTRACT FROM AUTHOR] | |||
| Enhancing postural health among female agricultural workers in rural India: Development and assessment of ergonomic postural guidelines. By Suthar, Nidhi Work. Jul2026, Vol. 84 Issue 3, p815-822. 8p Abstract :Background: Agricultural laborers, particularly women in rural India, are exposed to prolonged postural strain due to repetitive and ergonomically hazardous tasks. These conditions contribute significantly to the development of musculoskeletal disorders (MSDs). Objective: The present study assessed the efficacy of Postural Management Guidelines (PMG) designed to enhance ergonomic awareness among female farm workers. Methods: A field-based intervention study involving 30 purposively selected farm women was conducted in Girwa Panchayat Samiti, Udaipur, Rajasthan. The participants received training based on a researcher-developed PMG that covered body mechanics, lifting techniques and optimal postures. A 25-item structured knowledge checklist was administered before and after. Statistical analysis included Descriptive statistics, paired-sample t-tests and effect size (Cohen`s d) were computed to determine the significance of the knowledge gain. Results: Postural knowledge scores improved significantly from a pre-test mean of 7.8 (SD = 1.81) to a post-test mean of 22.83 (SD = 1.63), with a t-value of 4.77 (p < 0.001), Cohen`s d = 9.05. The coefficient of variation decreased from 21.67% to 8.13%, which indicates an improved consistency. Thus, the findings affirm the impact of ergonomic education on awareness enhancement. Conclusion: The PMG proved effective in increasing ergonomic knowledge among rural female agricultural workers. These guidelines offer a practical and scalable intervention for reducing occupational health risks related to posture. The integration of this kind of training into agricultural extension programs may yield long-term health benefits in rural areas. [ABSTRACT FROM AUTHOR] | |||
| Digital Influence and Traditional Buying Behaviour in Rural Indias FMCG Market: A Decadal Qualitative Analysis of Secondary Evidence. By Vaibhav Prakash;Raunaque, Nausherwan Advances in Consumer Research. Apr2026, Vol. 3 Issue 4, p316-321. 6p. Abstract :This paper discusses the digital impact and traditional buying behavior that are co-determinant of rural FMCG consumption in India in the past ten years. The qualitative secondary-data design is used in the study and synthesizes various sources, which are chosen based on academic literature, industry reports, and institutional publications, to explore the changing consumer behavior in rural markets. It is found that the increased awareness of the product and information search by the rural consumers have been highly influenced by increasing smartphone penetration, access to internet and exposure of the online promotions. Nevertheless, conventional purchasing behavior is still very strong, and the purchase decisions still rely on the local stores, interpersonal trust, family and community pressure, prices, and preference to small-pack products. The paper also finds the increased significance of hybrid consumer behavior whereby rural consumers use digital channels to gain awareness and make an evaluation but use offline retail channels to verify and finalize purchase. It means that the rural FMCG markets are not moving directly towards the digital consumption but are becoming hybrid marketplaces where new digital forces are at work but where the proven local buying systems are coexisting with them. The article can add to the literature by providing the synthesized insight into the rural FMCG behavior in India and has the practical implications on companies that are willing to implement a digital reach with trust-based and localized retail approaches. [ABSTRACT FROM AUTHOR] | |||
Do you wish to explore more articles? Just try using one of the full-text databases below!
| |||
| Faculty - Click here to recommend new topics in Rural |
| News |
| Prosperity or distress: What drove the rise of rural non-farm employment By The Indian Express; Jul 31 2026 |
| Why rural India is still waiting for fintech credit revolution By Mint: Jul 26 2026 |
Wish to see more News? Click the link below:
|
