Vol. No. 15, Issue No. 5, May 2025
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New Books

B119515
Visions of Inequality
By Milanovic Branko

B119705
The Earnicorns
By Nath Dhruv

B119193
Making Sense of China`s Economy
By Wang Tao
Click Here to learn about the Recent Books added to our collection on different topics of Management.


Articles
Psychology of Debt in Rural South India.
By Natal, Arnaud;Nordman, Christophe Jalil
Journal of Development Studies. Feb2025, p1-16. 16p.


Abstract :This study is the first attempt to examine the extent to which the Big Five personality traits and cognitive skills (Raven scores, numeracy, and literacy scores) are correlated with debt negotiation and debt management in a Global South country; and how social identity – in particular caste and gender – channels the effect of cognition on debt outcomes. Using a panel dataset built from an original household survey (called NEEMSIS) conducted in 2016–2017 and 2020–2021 in rural Tamil Nadu, India, and employing multivariate correlation probit analysis with lagged variables, we find the following. Firstly, conscientiousness is an advantage in the negotiation and management of debt, particularly for non-Dalit women, suggesting that, in a rural patriarchal context, women leverage personality traits to overcome the constraints of social identity. Secondly, emotional stability is a disadvantage in both debt negotiation and management. Thirdly, the role of cognition and in particular the Raven score is ambiguous.
Marketing Strategies of Women Self-Help Groups in Rural India: An Exploratory Study.
By Dev, Debadrita;Saha, Annesha
IUP Journal of Marketing Management. Feb2025, Vol. 24 Issue 1, p140-162. 23p.


Abstract :Marketing makes consumers aware of a business’ product or service. This is true not only of businesses with high revenue turnover, but also of micro level businesses like SelfHelp Groups (SHGs) in rural areas. SHGs are made up of 10-20 people, especially women from homogeneous socioeconomic backgrounds, who come together for upscaling their skill, economic independence and empowerment in the rural context. With this view in mind, the present study investigates and compares the outreach of SHG bank linkage program in India for the period 2012-13 to 2021-22. Also, the study seeks to identify the products made by women SHGs and examine the marketing strategies followed by SHGs for product promotion in Tripura. The study is descriptive in nature and based on both primary and secondary data. The study revealed that PCA segregated the WSHGs into three groups: Group I with low performance, Group II with mediocre performance and Group III with high performance.
Does multiple job holding raise labour use efficiency of the farm operators? Evidence from rural India.
By Drall, Anviksha;Mandal, Sabuj Kumar
Applied Economics. Jan2025, p1-16. 16p. 1 Illustration.


Abstract :Amid various agro-climatic shocks when farm income becomes volatile, farmers often diversify income by holding multiple non-farm jobs. While the impact of multiple jobholding on overall farm efficiency is documented in literature, very little is known about the impact of multiple job holding on farm labour use efficiency. This is important as participation in non-farm activities alters farmers’ labour allocation decisions between farm and non-farm activities. Using a rich household level panel data from eight Indian states for the period 2010–2014 from Village Dynamics in South Asia (VDSA) Project by International Crops Research Institute for the Semi-Arid Tropics and adopting Data Envelopment Analysis, we estimate labour use efficiency. Our Instrumental Variable Tobit estimation shows that multiple job holding increases farm operators’ labour use efficiency significantly. However, the heterogeneity analysis using sub samples demonstrates that the positive impact of multiple non-farm jobs is enjoyed mostly by medium and large farmers. Also, farmers engaged in wage and salary based non-farm employment experience higher labour efficiency once they hold multiple jobs. Self-employed farmers experience higher labour efficiency only if they earn a threshold level of non-farm income. Since multiple job holding improves farm labour use efficiency, more avenues for non-farm employment to be created for agricultural and rural development
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News
New material recovery facility to boost rural recycling
By Times of India; Apr 25 2025
Money matters stifles rural consumer aspirations
By Hindustan Times; Apr 25 2025
70% of Rural India is now online, but discretionary spending is slowing down
By The Financial Express; Apr 17 2025

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