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Learning Resource Centre Monthly Bulletin |
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Learning Resource Centre Monthly Bulletin |
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| New Books |
 B119895 Rural Marketing By Kashyap Pradeep |  B119705 The Earnicorns By Nath Dhruv |  B119515 Visions of Inequality By Milanovic Branko |
| Click Here to learn about the Recent Books added to our collection on different topics of Management. |
| Articles |
| Farmland prices and the farming industry’s profitability in Australia. By Gholipour, Hassan F.;Farzanegan, Mohammad Reza;Arjomandi, Amir;Yam, Sharon, Gerth, Florian Applied Economics. Aug2025, p1-12. 12p. 6 Illustrations. Abstract :In recent years, the correlation between high farmland prices and the profitability of Australia’s farming industry has been widely debated. While some argue that rising farmland prices can hinder the sector’s profitability, others attribute farmland price surges to robust agricultural seasons spanning various crops and regions, complemented by low interest rates. This study examines the relationship between farmland prices and the farming industry’s profitability, as captured by the rate of return. Utilizing a vector autoregression (VAR) model, we investigate both Australian national and state annual data from 1992 to 2022. Our findings indicate that nationally, farmland prices respond positively to a positive shock in the industry’s profitability, albeit with a time lag. We also find that rising farmland prices indirectly diminish the farming industry’s profitability by increasing production costs. At the state level, our VAR model reveals that farmland prices react positively to profitability shocks within a 2– to 5–year timeframe across most Australian states. [ABSTRACT FROM AUTHOR] | |||
| The Role of Neuroscience in Shaping Marketing Narratives for Rural Agricultural Producers: A Systematic Review. By Shemfe, Olaitan;Mbukanma, Ifeanyi Businesses. Jun2025, Vol. 5 Issue 2, p25. 25p. Abstract :Rural agricultural markets face unique challenges, yet neuromarketing applications in this sector are understudied. This systematic review investigates how neuroscience has been applied to shape marketing narratives for rural agricultural producers. The objectives were to catalog relevant studies, identify key themes using inductive thematic synthesis, and derive practical implications for rural marketing strategy and future research. We systematically searched English-language, peer-reviewed studies published between 2016 and 2024 across multiple academic databases, following PRISMA guidelines. Two independent reviewers screened the records, resulting in the inclusion of 20 studies. Key data from each study were extracted and synthesized using an inductive thematic analysis approach. The synthesis revealed several recurrent findings. First, in terms of social and community context, farmers showed greater trust and engagement with familiar local buyers than with distant corporations, indicating that local relationships strongly influence producer behavior. Second, regarding product and narrative attributes, marketing narratives that emphasized local provenance, organic or sustainable production, and ethical values such as animal welfare and environmental sustainability resonated strongly with rural consumers. Third, sensory and emotional cues particularly visual elements and storytelling techniques including color, imagery, and packaging design consistently enhanced consumer attention and engagement. Overall, these neuroscience-informed themes suggest that marketing narratives emphasizing authenticity, trust-building, and community values can effectively strengthen rural agricultural marketing. This review provides neuroscience-informed interpretations of key rural marketing challenges, drawing on dual-process theory and consumer decision models for applying neuromarketing insights in this context. Practically, rural producers can leverage these findings by designing marketing messages and packaging that highlight local identity and ethical values, thereby building consumer trust and loyalty. The review also highlights gaps such as the need for more field-based neuromarketing studies and suggests directions for future research, offering guidance for both scholars and practitioners working at the intersection of neuroscience and rural consumer behavior. [ABSTRACT FROM AUTHOR] | |||
| Role model and entrepreneurial intention in the rural context. By Naranjo-Valencia, Julia Clemencia;Quintero-Agudelo, María Fernanda;Vásquez-Grisales, Daniela;Serna-Gómez, Héctor Mauricio Journal of Innovation & Entrepreneurship. 8/27/2025, Vol. 14 Issue 1, p1-18. 18p. Abstract :The present study aims to identify the mediating effects of subjective norms, perceived behavioral control, and entrepreneurial attitudes on the relationship between role models and entrepreneurial intentions. It was conducted in a rural context in Colombia, where we analyzed 1037 questionnaires completed by individuals enrolled in tertiary education programs through the Universidad en el Campo program. A structural equation model was developed, and the bootstrapping sampling method was utilized to estimate robust parameters. The results indicate that both subjective norms and perceived behavioral control mediate the relationship between role models and entrepreneurial intentions. The key contribution of this study is the analysis of entrepreneurial intentions within the framework of the theory of planned behavior, specifically in Colombian rural context, a region characterized by poverty, marginality, and civil war. Investigating this relationship in such a context provides insights that address previously inconclusive findings. [ABSTRACT FROM AUTHOR] | |||
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| News |
| Digital takeover By Telegraph India; Oct 1 2025 |
| New cars, electronics & more! GST 2.0 and festive season boosts rural spending; what people are buying this Navratri By Times of India; Sep 29 2025 |
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